Business Analytics Analyst - C10

Business Analytics Analyst - C10

Job Description:

USRetail Bank Analytics team isseeking result driven analyst to join our team and contribute to the goal of building profitable US Retail Bank for Citigroup. 

Retail Analytics team works with senior business leadership to drive significant impact on initiatives to help build and grow the consumer business across different areas of Retail Bank, the core focus areas include customer acquisition,retention and cross-sell optimization, all of which are essential to building a sustainable and profitable customer base.

Responsibilities:

• BuildTest and Learn frameworks, evaluation of Champion/Challenger Strategy, identifying opportunities to optimize Marketing expense /Revenue through target/offer optimization.

• Lead analytics to deepen core areas for Retail Bank business through different analytical solutions that translate data into customer behavioral insights to drive targeting and segmentation strategies, and clearly and effectivelycommunicateall findings to business partners and senior leaders.

• Identify data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.

• Drive enhanced ROI on expenses by building and maintaining attribution models for branches.

• Responsible for driving branch analytics through use of geo-spatial data and advanced analytics for operational optimization of physical network and strategic planning.

• May be involved in P&Ls, and responsible for analyzing the performance of campaign, ad-hoc analytic requests, and providing recommendations for increasing campaign profitability.

• Measure the impact prior and after rolling out strategies by providing actionable overall market and customer insights to address key strategic questions for Retail Bank products.

• Analyzes external and internal customer data using Hive, Python, Excel etc. to identify areas of opportunity across acquisition, retention and cross-sell initiatives.

• Collaborate with and advise Marketing, Pricing and Decision Management teams to drive strategies that add to revenue and growth for Retail Bank.

• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications:

• Proficiencyin data extraction and manipulation from large datasets using Python, Hive/SQL.

• Strong skills in data analysis, reporting and visualization using Excel.

• Experience working with CRM data, customer segmentation, or campaign performance analysis is preferred.

• Strong analytical thinking, attention to detail, and ability to translate data into business insights.

• Effective communication skills for presenting finding to non-technical stakeholders

• Experience with customer segmentation, lifetime value modelling, or campaign analytics is a plus

Education:

• Master’s Degree in Statistics, Economics, Mathematics and related field

• 3-5 years of hands-on analytics experience preferably in a financial services environment