MarTech Digital Channel Lead Analyst - (VP / C13)

The Digital Channel Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Manage the strategy for driving digital engagement, customer satisfaction, and revenue by delivering the right offers and communications to our existing customers at the right time through more personalized content and smarter targeting using customer interactions

• Partner with internal teamss to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.

• Plan and execute Email Marketing Campaigns including setting up multiple programs within a deployment, recommending and refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing waterfalls produced by the Marketing Information Management team.

• Apply critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.

• Remain extremely focused on detail while managing multiple email campaigns simultaneously.

• Ensure quality deliverables are on time.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• Responsible for the direction of very large projects with complex components, ensuring integration, coordination, timing and consistency of process throughout the program/project lifecycle. 

• Directs risk planning, analysis, response and control on a scheduled basis across all phases of the projects. 

• Works closely with Salesforce Marketing Cloud architects and developers to create and maintain project schedules. 

Qualifications:

• 6-10 years of experience in an omnichannel digital marketing role or related field.

• Financial services background is preferred.

• Candidate must have strong project management skills.

• Ideal candidate must have experience in email marketing campaigns management.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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