Senior Vice President, Head of Content Commercialization

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

Citi Global Wealth (CGW) brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices.  The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow.  We are uniquely suited to helping our clients meet their banking needs across regions through our global network.

We’re currently looking for a high caliber professional to join our team as Senior Vice President, Head of Content Commercialization   - Hybrid (Internal Job Title: Senior Vice President, Head of Content Commercialization   - C14) based in Hong Kong.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
• We empower our employees to manage their financial well-being and help them plan for the future.
• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.

In this role, you’re expected to:

The Senior Vice President, Head of Content Commercialization will play a critical role in driving client engagement, generating leads, and ultimately driving commercial outcomes for Consumer Wealth business in Hong Kong. This individual will be responsible for developing and executing a content strategy that leverages existing content resources like CIO, Citi Research, etc. to maximize commercial outcomes. This involves working with various stakeholders to identifying the opportunities, defining priority and distributing it effectively across digital channels, personalizing the client experience, and ultimately driving measurable business results.

In this role, you’re expected to:

• Content Strategy and Commercialization: Develop and implement a comprehensive content strategy focused on driving commercial outcomes, including increased client engagement, lead generation, and ultimately, transactions and portfolio conversations.
• Personalization and Client Experience: Develop and execute a data-driven personalization strategy to deliver targeted content recommendations and tailored experiences that resonate with individual clients.
• Content Distribution: Oversee the distribution of content across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach and engagement.
• Lead Generation and Conversion: Implement strategies to capture leads from content engagement and nurture them through the sales funnel, leading to increased transactions and portfolio conversations.
• Performance Measurement and Analysis: Track key performance indicators (KPIs) related to content engagement, lead generation, conversion rates, and revenue growth. Analyze data to identify trends, optimize content performance, and refine commercialization strategies.
• Collaboration and Stakeholder Management: Work closely with the CIO Office, third-party content providers, Investment Advisory, Marketing, Data, Product, Compliance, Legal and Technology teams to ensure seamless content flow and alignment with business objectives.
• Compliance and Regulatory Adherence: Ensure all content and communication activities comply with relevant Citi policies, industry regulations, and legal requirements.
• Team Leadership and Development:  include responsibilities for managing a team, such as mentoring, coaching, and performance management

• Competencies:
• Client Focus
• Commercial Acumen
• Results Orientation
• Collaboration and Teamwork
• Innovation and Adaptability
• Communication and Influence
• Risk Management and Control

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

As a successful candidate, you’d ideally have the following skills and exposure:

• Bachelor’s degree in Finance, Business, Marketing, or a related field. MBA or other relevant advanced degree preferred.
• Minimum 10+ years of experience in wealth management, digital marketing, or content strategy, with a proven track record of driving commercial results.
• Strong understanding of financial markets, investment products, and wealth management concepts.
• Expertise in content marketing, digital channel management, lead generation, and sales conversion strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex information to diverse audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proficiency in relevant software and tools, e.g., content management systems, analytics platforms, CRM systems, marketing automation tools.
• Fluency in English and Cantonese (Mandarin is a plus).

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com/dei

This job description provides a high-level review of the types of work performed.  Other job-related duties may be assigned as required.

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