Sr. Data Scientist - Omni channel analytics

This position is part of Omni channel analytics team within the larger US Personal Banking Analytics organization(USPBA). Citi US Personal/ Consumer Bank offers a suite of Unsecured Lending & deposit products to existing customers. The omni channel analytics team is responsible for generating business insights, develop marketing and targeting strategies across different channels (Digital and Non-Digital) .  The analyst will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape. Team collaborates with functional teams from Product, Marketing, Risk, and technology, customer experience departments to assess, develop and launch channel level strategies.

Responsibilities:

• Create a holistic customer view across the multiple customer touchpoints (phone, chat, digital, branch). Support the execution priorities of the Omni channel analytics team:

  o    Analyze performance of Citi owned channels including Citi website, emails, mobile app, desktop and mobile browser.

  o    Identify opportunities to enhance the targeting efficiency across channels (digital, phone, Branch)

  o    Utilize statistical and segmentation tools to develop targeting strategies for all ECM channels

  o    Create an optimization framework to maximize the ROI

  o    Identify the optimal offer presentment strategy across the channels & make data-driven recommendations on offer prioritization

  o    Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software and techniques.

  o    Translate data into insights that reflect an understanding of customer needs and behavioral drivers to inform strategic roadmaps and innovation.

  o    Conduct financial analysis and forecasting for program recommendations

  o    Understand all of the drivers of financials and the underlying consumer behaviors that drive those financials. Be able to articulate these to cross functional partners.

  o    Communicate clearly and effectively to business partners and senior leaders

  o    Manage multiple projects simultaneously through effective project management. Create, update, and track project plans for multiple deliverable

  o    Translate digital performance KPIs into financial metrics for offer & NPV optimization

  o    Work with cross functional teams to create channel and reach expansion opportunities

  o    Collaborate with vendors to further enhance one-to-one marketing capability digital channels

  o    Design tests and learn agenda with business partners & identify marketing efficiency improvement opportunities

Qualifications:

• Bachelor's degree in a quantitative discipline is required (i.e. Statistics, Mathematics, Economics, Engineering or other quantitative field). Masters preferred

  o    3+ years of work experience in channel analytics(digital, phones) role is required

  o    Must have working knowledge of modern drive to web strategies

  o    Must have working knowledge of technical skills: SQL, Python, R, MS Office, Hadoop, Hive

  o    Excellent analytic ability and problem solving skills. Must have demonstrated ability in data retrieving and manipulation

  o    Working experience in a quantitative field, consumer finance, credit card industry

Education:

• Bachelors/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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